By Will

Branding. Packaging

By Will is for those of us who want to live light and dream big. Salty, sweaty, or taking it easy at home, By Will ensures you never have to compromise your skin. The branding and packaging needed to feel easy yet formulated, and toe the line between all-natural and all-style. The end result was a natural colour palette, a free-flowing logotype and tight typography to hold it all together.